7ps of service marketing taj hotel

We are also looking to create and ensure a constant supply of good quality HR professionals, which is why we decided to impart training of an extremely specialised nature to our management trainees.

Taj Hotels has a strong focus on its customers and employees. Taj Hotels has several processes which take care of its business. Physical layout is not only relevant to stores, which we visit, but also to the layout and structure of virtual stores, and websites.

Besides this, a right attitude towards the job and life in general is extremely essential. Since services are intangible in nature most service providers strive to incorporate certain tangible elements into their offering to enhance customer experience.

Getting the mix of these elements right enables the organisation to meet its marketing objectives and to satisfy the requirements of customers.

The 7 P’s of Services Marketing

The hotels live up the luxury status it has and it can be seen in the atmosphere on the premises, the services they offer, the amenities in the rooms, the common area. People are a defining factor in a service delivery process, since a service is inseparable from the person providing it.

Around the same time, they tried an entirely different idea.

The 7 P’s of Services Marketing

The Taj Group of Hotels is probably one of the first Indian hotel chains to have recognised and respected the significance of HR in the hospitality industry. The same is true of banks and department stores.

The Taj Mahal hotel has various quality tools to enhance quality. When the customer wants to book a hotel, he usually does it at the concierge or he does it beforehand through the official Taj Website where he would see a list of hotels. Air passengers expect attractive and stimulating environments, such as interesting departure lounges, with activities for young children etc.

Taj Hotels started with building hotels in the metropolitan cities and with the expansion in business and the change in demographics and the tourism and hospitality market, it expanded its services in the secondary cities in India.

Then he chooses the preferred hotel and the room. Taj Hotels are the market leaders in the sector and have gained a name worldwide. In the end the final motive of Taj is to provide consistently and relentlessly an Indian experience of warmth and hospitality by anticipating and exceeding guest expectations.

What we need are people who can match our organisational standards. Thus a restaurant not only has to charge for the cost of the food served but also has to calculate a price for the ambience provided. Consequently, customer service training for staff has become a top priority for many organizations today.

Hair dressing salons are expected to provide pleasant waiting areas, with attractive reading materials, access to coffee for customers, etc. It provides impeccable and quality service and lives up to its status as a luxury brand amongst Hotels. The entrance has splendidly carved bronze and glass doors Soaring onyx columns stretch to a luminous alabaster ceiling; while underfoot, rich hand-woven carpets set off a magnificent floor painstakingly inlaid with semi-precious stones.

Thus, service providers offering identical services such as airlines or banks and insurance companies invest heavily in advertising their services. Provision of customer service - customer service lies at the heart of modern service industries.

At The Taj, it is the responsibility of the purchase department to make sure that the raw materials are purchased at the Right Time, Right Place, Right Cost and from the Right Source, in order to avoid any hindrances in their productivity and quality.

The hotels come under three main categories — Luxury, Business, and Leisure. The same is true of banks and department stores. Not only do they need to easily find their way around the store, but they also often expect a good standard or presentation.

Hence particular care has to be taken in designing the service offering. Although the 'have a nice day' approach is a bit corny, it is certainly better than a couldn't care less approach to customer relations.

The final price for the service is then arrived at by including a mark up for an adequate profit margin. Marketing Mix Of Taj Hotels – Taj Hotels Marketing Mix January 12, By Hitesh Bhasin Tagged With: Marketing mix articles Taj Hotels Resorts and Palaces are the trading and brand name of Indian Hotels Company Limited or simply IHCL.

Taj Mahal Hotel Marketing Mix 7Ps  MARKETING STRATEGIES BY TAJ The ad (made by Rediffusion) SERVICE MARKETING ABOUT TAJ The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India.

7 P’S of Hotel Industary - authorSTREAM Presentation. 7 p's of servicesector with respect to hotel industry - Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides online.

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nship management and to explore 7Ps of service marketing with respect to Taj Pal ace Hotel, New Delhi. As Taj Palace provides a range of services, the focus area.

7ps of service marketing taj hotel
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The 7 P's of Services Marketing